Setup of the Facebook Pixel with your website and adding custom events as well as standard events such as View Content, Add payment info, Add to cart, Add to Wishlist, Initiate checkout & Purchase.
A piece of code for your website that lets you measure, optimize and build audiences for your ad campaigns.
How the Facebook pixel works
When someone visits your website and takes an action (for example, buying something), the Facebook pixel is triggered and reports this action. This way, you'll know when a customer took an action after seeing your Facebook ad. You'll also be able to reach this customer again by using a custom audience. When more and more conversions happen on your website, Facebook gets better at delivering your ads to people who are more likely to take certain actions. This is called conversion optimization.
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