For Maximum ROI.
Organic search traffic - Keywords that a domain is ranking for in googles top 100 organic search results, keywords ranking distribution, and the domains organic competitors
Organic Competitors - A report of competitive domains and the number of keywords they are ranking for in Google’s top 20 organic search results.
Paid Search Traffic - Visual information related to the domains paid traffic and its cost, ad copies, keywords that the domain appears with in Google’s paid search results, keywords ranking distribution, and the domains paid competitors.
Display Advertising - The number of ads and publishers on the Google display network. Text, media ads and promoted landing pages.
Referring Domains - The Top 5 domain leading to an analyzed domain. The list is based on the number of backlinks referring domains send to an analyzed domain.
Latest Publishers - Latest ad publishers discovered who are displaying ads from an analyzed advertiser.
Top Paid Keywords - Keywords that generate the most paid traffic to the website.
Backlinks - The number of a domains backlinks, the ratio between follow and no follow links, referring websites, IP’s and LTDs.
Follow vs Nofollow Backlinks- The report of Distribution of follow and nofollow links coming to an analyzed domain. Follow links pass on link juice and boost PageRank of the linked-to-sites. Nofollow links do not pass link juice.
Backlink Type - The distribution of text, frame, form, and image links coming to an analyzed domain.
Authority Score - Authority Score is our proprietary metric used to measure overall quality of domain and influence on SEO. The score is based on the number of backlinks, referring domains, organic search traffic, and other data.
Branded vs. Non-Branded - A Breakdown of traffic driven to an analyzed domain with branded and non-branded organic keyword.
Main Paid Competitors - A report of competitive domains listed based on the number of keywords for each domain and number of common keywords.
Top anchors - 5 most popular anchor texts used in backlinks coming to an analyzed domain. The popularity of each text is determined by the number of backlinks using it.
Index Pages - The top 5 pages of the analyzed domain that attracted the most backlinks.
Landing pages - Landing pages where the latest domains display ads were pointing.
Market Analysis & Campaign Design
Google ads is an auction, which means you’re only going up against your competitors. We use advanced market analysis and campaign design to make sure that you not only can compete, but you can also beat your competitors before your prospects even click your ad. We analyze data from existing competitors from keywords, to ads, to offers to make sure you’re ready to rock from Day 1.
Advanced Optimization Strategy
Proper campaign optimization is a crucial key to success. That’s why we use our multi-step, strategic laser target process on every single campaign to deliver maximum ROI.
1. Campaign Design & Pre-Optimization
We expertly design your campaigns and use our unique pre-optimization process to launch ahead of the curve. This smart strategy saves you money right out of the gate.
2. Search Term Optimization
In our second phase of optimization, we continue to refine campaigns and ensure that we’re only advertising on qualified traffic.
3. Traffic Sculpting
As we get more data, we break out adgroups and lazer target prospects. This not only increases CTR (click through rate) but lowers CPC (cost per click).
4. Performance Optimization
After we get enough clicks and time, we can tell what keywords prove out and what to cut. We optimize campaigns performance.
As we find more winning combinations, the testing never stops. We keep rotating ad copy until the new contender beats the winner, which means your ads are getting better all the time. This allows you to scale your campaigns at the highest ROI.