Social Media Ad Strategy
6 products
Social Media Competitive Analysis
A social media competitive analysis, specifically, will help you:
- Identify who your competitors are on social media
- Know which social platforms they’re on
- Know how they’re using those platforms
- Understand how well their social strategy is working
- Benchmark your social results against the competition
- Identify social threats to your business
- Find gaps in your own social media strategy
Custom Audience Targeting
Refining your Facebook audience options will help you reach the right audience without wasting ad spend. Facebook lets you create custom audiences based on your customer list, website visitors, and engagement. You can then use Audience Insights to learn more about those audiences.
Custom audiences allows you to refine your website visitors and Facebook audiences for better ad targeting.
Facebook Pixel
Setup of the Facebook Pixel with your website and adding custom events as well as standard events such as View Content, Add payment info, Add to cart, Add to Wishlist, Initiate checkout & Purchase.
A piece of code for your website that lets you measure, optimize and build audiences for your ad campaigns.
How the Facebook pixel works
When someone visits your website and takes an action (for example, buying something), the Facebook pixel is triggered and reports this action. This way, you'll know when a customer took an action after seeing your Facebook ad. You'll also be able to reach this customer again by using a custom audience. When more and more conversions happen on your website, Facebook gets better at delivering your ads to people who are more likely to take certain actions. This is called conversion optimization.
Social Ad Strategy Beginner
$500 Setup Fee
Social Ad Strategy Intermediate
Social Ad Strategy Pro
$500 Setup Fee